ColourPop No Filter Foundation Fair Cool Toned Shade Review

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ColourPop just came out with their very own foundation with a grand total of 42 shades. Which is incredible! While on their website they do have two options to help you find your perfect match from choosing the scale from very fair to deep dark and your undertone, to finding a perfect match based off other foundations you own and already know they work for you. I decided to get all of the shades that fell under the fair cool range that they offer. As depending on the day and how much sun I get now that it’s summer, I can go back and forth in the fair range. So I like having a bit of variety.

ColourPop No Filter Foundation Fair Cool Shades

Each bottle costs $12.00 and contains 25mL (0.85 fl oz) of product. Here are the claims from ColourPop as I love to share what a company states a product should do before getting into what I found when trying the product:

Developed for the Selfie Age, our full coverage, natural matte foundation delivers flawless looking skin from day-to-night. The oil-free, lightweight formula blends smoothly and is easily customizable to create the coverage you want. Build it up or sheer it out, it was developed with innovative soft-blurring pigments to deliver true color while looking and feeling natural. The lockable pump is easy to use and keeps your routine mess-free! As always, 100% cruelty-free and vegan.

Application Tips:

  1. Starting in the center of the face, blend foundation outwards.
    1. For maximum coverage, use Large Foundation Brush, Medium Foundation Brush, or Flat Kabuki Brush.
    2. For medium coverage, use Duo Fiber Brush, Small Duo Fiber Brush, or a blending sponge. Build it up and apply another layer for more coverage.
  2. Apply No Filter Concealer to brighten under eyes or cover blemishes and uneven skintone.
  3. Set with No Filter Loose Setting Powder or No Filter Sheer Matte Pressed Powder.

ColourPop No Filter Foundation Cool Fair Shades.jpgTo give you an idea of how each of these match up to other brands, here’s a rough guide of color comparisons according to ColourPop:

  • Fair 10 – Fenty Beauty Pro Filt’r 110.
  • Fair 20 – Maybelline Fit Me 102.
  • Fair 30 – Estee Lauder Double Wear 1C0, Fenty Beauty Pro Filt’r 120, Mac Studio Fix Fluid NW10, and Maybelline Fit Me 112.
  • Fair 35 – Estee Lauder Double Wear 1C1, Fenty Beauty Pro Filt’r 170, and Maybelline Fit Me 105.

Maybelline, Estee Lauder, and Mac are not cruelty free, and I do not own or had previously tried any of these products when I was not a cruelty free only makeup user, so I do not know how they compare. I do have Fenty Beauty Pro Filt’r in 110 so I can compare to this for the Fair 10 shade. I do find it interesting that a Mac NW shade matched up to something in a cool range according to ColourPop since NW is for neutral warm while NC is for neutral cool. As I’ve never used Mac products, apparently NW is actually for cool tones while NC is for warm tones though they are named the opposite. I had to look that up not going to lie.

ColourPop No Filter Foundation Fair Swatches.jpg

Now I did not get the loose setting powder or the sheer matte pressed powder, as I honestly wouldn’t use those and I have such issues with using loose powders causing issues that I think it’s just something I’m not going to purchase anymore going forward. I need to do a review on the last two other products I got of that type, but spoiler alert… it just doesn’t work with my skin. So yeah… I did not follow their final step for application.  And I’m going to be using other concealers other than theirs as I prefer others one more so than theirs. It’s not bad, it’s just not something I reach for or notice anything impressive about.

Fair 10

Cool foundation with subtle pink undertones for very fair skin tones.


Fair 20

Cool foundation with light pink undertones for skin tones.


Fair 30

Neutral foundation with pink undertones for fair skin tones.


Fair 35

Neutral foundation with peachy undertones for fair light skin tones.


Overall Thoughts

I really enjoy this foundation, it looks nice on my skin throughout the day and didn’t appear to become oily or noticeably crease up or sit in any fine lines on my face. As ColourPop claims it does have a natural matte finish throughout the day so it looks like your skin but better. I did apply this with a beauty blender so it didn’t have the most full coverage right away, but you could build it up to be that way. This foundation actually applies better with a brush though I don’t often reach for a brush when applying my foundation. Plus I like a more medium coverage, so applying with a beauty blender works best for me.

Here is a picture of the foundation about six hours into wearing the foundation when I finally got around to taking photos of the foundation on my skin. I’m wearing a mixture of fair 10 and a drop of fair 30. Honestly I should’ve just put on fair 20, but I had already started with fair 10 and realized it was slightly too light at the moment for my skin.

ColourPop No Filter Foundation Mae Polzine.jpg

I ended up wearing the foundation for nine hours before deciding to take off my makeup for the day, but it looked the same throughout the day. Minnesota was insanely humid the day I was testing this foundation with a dew point of 64°. And considering my bedroom is like twenty degrees warmer than anywhere else in my house, or even outside, so I was sweating most of the day. So I would say that’s a great test for the foundation considering it didn’t budge all day even with all of that. I did end up getting a fan for my room so I wouldn’t pass out from heat exhaustion which I was approaching that limit before putting in the fan.

Love ya,

Mae Polzine

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