Is Fenty Beauty by Rihanna Cruetly Free?

Credit: Sephora

Credit: Sephora

For today's Is (BLANK) Cruelty Free? I'm going to be focusing on the brand Fenty Beauty by Rihanna. This is a brand new brand that is available exclusively at Sephora. And I am really interesting in trying out everything considering they are coming out with 40 shades of foundations, lip gloss, 2 full highlighters, 5 highlight duos, blotting powder, 10 match stix shimmer skinstick that can be used as blush/highlight, 19 match stix matte skinsticks that can be concealer/contour, primer, and brushes. With more shades on their way for all of them. So there's something for everyone. But there's been a little confusing over if Fenty Beauty by Rihanna is cruelty free or not. Originally when they announced the brand, their website said they would be launching globally including in China and Turkey where they are required to test by law but since that's vanished. Most likely due to a change inside of Sephora's parent brand LVMH putting the brand to their cruelty free brand Kendo. So let's drop into what their policy is.

As a side note, second I can I'm getting a large portion of this collection as it looks amazing and is magnetic to the skinsticks form a beehive pattern. And will be doing a review on it. Most likely in October when I come back online or in November. Just depending on funds and how many things will be available when I do get funds for it.

The criteria I use to determine if a brand is cruelty free are the following:

  • Don't test finished products or ingredients on animals.
  • Don't have suppliers who test on animals.
  • Don't allow any third parties to test on animals on their behalf.
  • Don't sell cosmetics in physical store in mainland China.
  • Don't test on animals where required by law.

Animal Testing Policy

Do they test on animals?

Never. Fenty Beauty is a cruelty-free brand. We never test products or ingredients on animals, nor do we allow suppliers or affiliates to conduct testing on our behalf.
— Fenty Beauty by Rihanna | Customer Service

Since they are a new brand, I'm including their policy/products that are vegan as well as if they are gluten-free or not:

Fenty Beauty is cruelty-free and never tests on animals, nor do we allow suppliers or affiliates to conduct animal testing on our behalf. While the majority of the products are free of animal byproducts, Fenty Beauty is not considered a vegan line: A handful of our products may contain ingredients of animal origin, such as beeswax and carmine. The following products are considered vegan-friendly: Pro Filt’r Soft Matte Longwear Foundation, Match Stix Matte Skinsticks, Invisimatte Blotting Powder, Gloss Bomb Universal Lip Luminizer, and our Brushes & Tools.

Your health and safety is important to us—we know how serious gluten allergies can be. Fenty Beauty products are formulated without gluten-derived ingredients; however, due to the manufacturing process, we cannot confirm that our products are free from any traces of gluten. If you have concerns regarding gluten, please ask your doctor.
— Fenty Beauty by Rihanna | Customer Service

As for where the products are available, since the license is owned by Kendo these products will never be in China or a country that requires testing by law. But here's what they had to say about it:

Of course! ships internationally to 100+ countries. Fenty Beauty is also available for purchase at select Sephora stores throughout the U.S., Canada, Mexico, France, Spain, Denmark, Sweden, Thailand, Malaysia, Australia, Singapore and the Middle East (UAE, Bahrain, Qatar, Kuwait). Fenty Beauty will also be available at select SiJCP stores as well as on If you live in the UK or Ireland, you can also shop Fenty Beauty at Harvey Nichols or on
— Fenty Beauty by Rihanna | Customer Service

At a Glance

  • Finished products tested on animals: No
  • Ingredients tested on animals: No
  • Third party animal testing: No
  • Tested on animals where required by law: No
  • Sold in mainland China: No
  • Certifications: None
  • Parent company: Kendo
  • Parent company status: Cruelty free.

Bottom Line

Fenty Beauty by Rihanna is cruelty free and available exclusively at Sephora, Harvey Nicohls, or their website! I have added this brand to the cruelty-free guides.

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