For today's Is (BLANK) Cruelty Free? I'm going to be focusing on the brand Fenty Beauty by Rihanna. This is a brand new brand that is available exclusively at Sephora. And I am really interesting in trying out everything considering they are coming out with 40 shades of foundations, lip gloss, 2 full highlighters, 5 highlight duos, blotting powder, 10 match stix shimmer skinstick that can be used as blush/highlight, 19 match stix matte skinsticks that can be concealer/contour, primer, and brushes. With more shades on their way for all of them. So there's something for everyone. But there's been a little confusing over if Fenty Beauty by Rihanna is cruelty free or not. Originally when they announced the brand, their website said they would be launching globally including in China and Turkey where they are required to test by law but since that's vanished. Most likely due to a change inside of Sephora's parent brand LVMH putting the brand to their cruelty free brand Kendo. So let's drop into what their policy is.
As a side note, second I can I'm getting a large portion of this collection as it looks amazing and is magnetic to the skinsticks form a beehive pattern. And will be doing a review on it. Most likely in October when I come back online or in November. Just depending on funds and how many things will be available when I do get funds for it.
The criteria I use to determine if a brand is cruelty free are the following:
- Don't test finished products or ingredients on animals.
- Don't have suppliers who test on animals.
- Don't allow any third parties to test on animals on their behalf.
- Don't sell cosmetics in physical store in mainland China.
- Don't test on animals where required by law.
Animal Testing Policy
Do they test on animals?
Since they are a new brand, I'm including their policy/products that are vegan as well as if they are gluten-free or not:
As for where the products are available, since the license is owned by Kendo these products will never be in China or a country that requires testing by law. But here's what they had to say about it:
At a Glance
- Finished products tested on animals: No
- Ingredients tested on animals: No
- Third party animal testing: No
- Tested on animals where required by law: No
- Sold in mainland China: No
- Certifications: None
- Parent company: Kendo
- Parent company status: Cruelty free.