Is L’Oréal & Sub-Brands Cruelty Free?

Originally when I was going to write today's "Is (BLANK) Cruelty Free?" I was going to focus on Maybelline but I well writing it I decided let's switch things up and focus on the parent company L’Oréal and their many sub-brands/companies. Other brands that L’Oréal owns include: RedKen, PurOlogy, Maybelline, NYX Cosmetics*, Essie, Carol's Daughter, Magic, Niely Cosméticos, YSL, Lancôme, Giorgio Armani, Biotherm, Garnier, Ombrelle, Dermablend, Cacharel, Diesel, Viktor & Rolf, Ralph Lauren, Kiehl's, The Body Shop*, Shu Uemura, Clarisonic, and Colorama. As a note some of the brands on this list actually are cruelty free. These have been notated by a '*' as they no not refer their policies back to L’Oréal. And these ones will have their own individual posts in the future.

The criteria I use to determine if a brand is cruelty free are the following:

  • Don't test finished products or ingredients on animals.
  • Don't have suppliers who test on animals.
  • Don't allow any third parties to test on animals on their behalf.
  • Don't sell cosmetics in physical store in mainland China.
  • Don't test on animals where required by law.

Animal Testing Policy

Our consumers’ health and safety have always been an absolute priority for L’Oréal. As is the support of animal welfare.

L’Oréal has developed a very rigorous safety evaluation procedure of its products, backed by Research. Well before the question of animal testing was raised by civil society or within a regulatory framework, L’Oréal has been committed to new methods of assessing safety that don’t involve animals. A true pioneer, L’Oréal has been reconstructing human skin models in laboratories to elaborate in vitro safety tests since 1979, as an alternative to animals. In 1989, L’Oréal completely ceased testing its products on animals, thus 14 years before the regulation required so. Today, L’Oréal no longer tests its ingredients on animals and no longer tolerates any exception to this rule.

Certain health authorities may nevertheless decide to conduct animal tests themselves for certain cosmetic products, as it is still the case in China. L’Oréal has been the most active company working alongside the Chinese authorities and scientists for over 10 years to have alternative testing methods recognized, and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing. Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or make-up are no longer tested on animals.
— L’Oréal

At a Glance

  • Finished products tested on animals: No
  • Ingredients tested on animals: No
  • Third party animal testing: No
  • Tested on animals where required by law: Yes
  • Sold in mainland China: Yes
  • Certifications: None
  • Parent company: None. They are the parent company.
  • Parent company status: N/A

Bottom Line

L’Oréal and their sub-companies test on animals. If you would still like me to make individual posts on each of the brands that are not cruelty free that L’Oréal owns, I can make these in the future. The ones that are cruelty free will for sure have a post at some point in the future. If you would love cruelty free alternatives check out the cruelty-free full brand list and drugstore guides.

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