Is Make Up For Ever Cruelty Free?

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For today's Is (BLANK) Cruelty Free? I'm going to be focusing on the brand Make Up For Ever. They are a French brand owned by LVMH (Louis Vuitton / Moët Hennessy) which is sold at Sephora and used by many theater and makeup artists alike. But are they cruelty free? That is what I wanted to find out and share with you.

The criteria I use to determine if a brand is cruelty free are the following:

  • Don't test finished products or ingredients on animals.
  • Don't have suppliers who test on animals.
  • Don't allow any third parties to test on animals on their behalf.
  • Don't sell cosmetics in physical store in mainland China.
  • Don't test on animals where required by law.

Animal Testing Policy

You cannot find any information about Make Up For Ever's animal testing policy or if they are vegan on their website. They merely require that you send them an email inquiring about it. So I did reach out to them to see about getting that information.

Hello Mae,
We do not test our products on animals.

Since 1989 we have been deeply committed to the elimination of animal testing, long before the 2013 European Union ban. We are actively working to promote the development, validation, and recognition of alternative methods, notably through the European trade association for the cosmetics industry (Cosmetics Europe) and our support for the “European Partnership for Alternative Approaches to Animal Testing”.

MAKE UP FOR EVER exports its products worldwide, including to China, where the authorities require us to make our products available to be tested in state-certified laboratories for registration purposes, and before any marketing. We would like to stress that these tests are not carried out by us, the brand, but by Chinese authorities. Recently, this major constraint has evolved favorably since some in vitro tests validated by the European Union are now recognized by the Chinese authorities for the evaluation of ingredients. These encouraging positive signs seem to reflect a willingness from local authorities to harmonize their practices with international scientific approaches to risk assessment of cosmetic products.

Have a wonderful day!
— MAKE UP FOR EVER | Customer Service

At a Glance

  • Finished products tested on animals: No
  • Ingredients tested on animals: No
  • Third party animal testing: No
  • Tested on animals where required by law: Yes
  • Sold in mainland China: Yes
  • Certifications: None (On Peta's "Do Test" list)
  • Parent company: LVMH
  • Parent company status: Cruelty-free, but they own brands who are not

Bottom Line

Make Up For Ever is not cruelty free.

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