For today's Is (BLANK) Cruelty Free? I'm going to be focusing on the brand Marc Jacobs Beauty. This is a high-end/luxury brand that if I had the money for would totally purchase their eyeshadows as every YouTuber I've seen appears to love them. Plus they look insanely nice in all their tutorials. Also now that I'm back online, these will be occurring only on Saturdays and Sundays rather than almost every day like we had for the month of September.
The criteria I use to determine if a brand is cruelty free are the following:
- Don't test finished products or ingredients on animals.
- Don't have suppliers who test on animals.
- Don't allow any third parties to test on animals on their behalf.
- Don't sell cosmetics in physical store in mainland China.
- Don't test on animals where required by law.
Now for this Is (BLANK) Cruelty Free? I have to break it down more than usual as we're dealing with a more complicated brand than the ones in the past. As this one belongs to the designer who happens to have multiple brands that share the same name. So let's break down each component of this.
What Is Licensing?
Licensing is sort of a "grey shade area" when it comes to brands.. If you don’t know what licensing means in business, it’s essentially when a brand sells someone else the right to put their name on products. These deals are really common and happen in every industry, including fashion and beauty. Designers license their brand name for fragrances, sunglasses, watches, cosmetics, and so on. What typically happens is that the designer will license out their name and provide guidelines to the company they’re licensing to. The licensee is then responsible for both production and distribution. So they not only manufacture the product, but they’re also responsible with selling it. Since distribution is out of the designer’s hands, they’re not the ones who decide if their products will or won’t be sold in China. You can learn more about licensing here.
So Who Owns Which License?
Marc Jacobs Beauty which is owned by Kendo, while Marc Jacobs Fragrances which is owned by Coty and sold in China.
Kendo being the distributor of Marc Jacobs Beauty is cruelty free and would never ship or sell their products in China, this means the beauty products are cruelty free.
Below you can see Sephora China's website where Marc Jacobs is listed; however, when you go to this page only the fragrances are listed not the makeup. Since this is distributed/sold by Coty, not Kendo who owns the license over the beauty products. Coty’s animal testing policy is not to test on animals unless required by law. They have distribution of their brands in China (although not every Coty brand is sold in China, for example Philosophy is cruelty-free).
Marc Jacobs Beauty is also on PETA's list of cruelty-free brands.
Animal Testing Policy
At a Glance
- Finished products tested on animals: No
- Ingredients tested on animals: No
- Third party animal testing: No
- Tested on animals where required by law: No
- Sold in mainland China: No
- Certifications: PETA
- Parent company: Kendo
- Parent company status: Cruelty Free
Marc Jacobs Beauty is cruelty free, whereas Marc Jacobs Fragrances is not. The beauty products are available for purchase on their website or at authorized retailers such as Bergdorf Goodman, select Neiman Marcus stores, Marc Jacobs freestanding stores, Sephora stores and Sephora online.