Is Morphe Cruelty Free?



One of the most beloved and controversial brands that you always see on social media is Morphe. Every time I see a YouTuber use a Morphe product, I see a hundred comments on that video about how they are just sucking up to the brand or only use those products since they have an affiliate code. I've been using Morphe products since before I went completely cruelty free. But afterwards it was a bit of a grey-list brand as I couldn't find their policy anywhere. And I wasn't the only one. Two other bloggers that I represent their cruelty-free guides are Logical Harmony and Cruelty Free Bunny, and they couldn't find or get a response on this either. After months of trying to get a response on what their policy was, I finally got it so let's get into it.

The criteria I use to determine if a brand is cruelty free are the following:

  • Don't test finished products or ingredients on animals.
  • Don't have suppliers who test on animals.
  • Don't allow any third parties to test on animals on their behalf.
  • Don't sell cosmetics in physical store in mainland China.
  • Don't test on animals where required by law.

Animal Testing Policy

You cannot find Morphe's policy or stance on animal testing on their website. I reached out to them to find out this information.

Morphe absolutely does not use any of our products on animals for testing purposes and we do not condone the use of animals for cosmetic testing, this also includes companies we work with.

We do not market our products in other nations directly, our social media channels and associates tend to be the main source of our PR. We do work with distributors in various nations but we only allow these if they meet our terms and policy as they represent our products and public image.

We are our own private company and are not associated with any other company, organization or entity.
We offer both natural and vegan products between our various lines. Our brush sets include sets that are Natural Bristles and sets that are Synthetic Bristles. We have sets that are a mix of both as well, but in all cases we do indicate on our website which is which with full descriptions per brush.

Regarding our palettes and cosmetic products, You may view each product’s individual list of ingredients on our website per product, please keep in mind that some ingredients that usually come from natural source, we actually have subbed them with synthetic versions, if you see a product you wish to get more information about, let us know.

To accommodate all our customer’s needs we do offer alternative vegan / synthetic brush sets on our website. Please search using keyword Vegan and Synthetic to see all these products.

To further state, all materials used in our manufacturing are gathered in a cruelty free manner, including those we receive from companies we work with. We hope this answers your questions regarding our process.
— Morphe

At A Glance

  • Finished products tested on animals: No
  • Ingredients tested on animals: No
  • Third party animal testing: No
  • Tested on animals where required by law: No
  • Sold in mainland China: No
  • Certifications: None
  • Parent company: None
  • Parent company status: N/A

Bottom Line

Morphe is cruelty free and is listed on the cruelty-free guides.