For today's Is (BLANK) Cruelty Free? I'm going to be focusing on the brand oVertone, which I use all the time on my hair to make it red. And yes I know, right now only the roots are red, I'm working on making the ends goes back after the black hair accident. But we're not talking about my hair, we're talking about oVertone. They have 30 different colors ranging from pastel to extreme or dark. But are they cruelty free? Let's jump into it.
The criteria I use to determine if a brand is cruelty free are the following:
- Don't test finished products or ingredients on animals.
- Don't have suppliers who test on animals.
- Don't allow any third parties to test on animals on their behalf.
- Don't sell cosmetics in physical store in mainland China.
- Don't test on animals where required by law.
Animal Testing Policy
Our products are vegan and not tested on animals. Not an animal product in sight. All of our conditioning agents, emollients, and oils are plant-based.
oVertone | Customer Service
At a Glance
- Finished products tested on animals: No
- Ingredients tested on animals: No
- Third party animal testing: No
- Tested on animals where required by law: No
- Sold in mainland China: No
- Certifications: PETA
- Parent company: None
- Parent company status: N/A