Smashbox for a long time since about 2012 had an unclear animal testing policy on their website and often just referring back to their parent company Estée Lauder. Which does test on animals where required to by law. Ergo, not cruelty free. Especially as Smashbox was selling in mainland China. But as of this year, 2017, that has changed. They pulled their products from mainland China and updated their policy on their website. Yet during all of that they retained their PETA certification for being cruelty free. So it was very hit or miss on what to trust. I have looked at what they sent to other bloggers and their response to Logical Harmony is flawed as they stated "We also don’t sell in China and never have." Which is wrong because they definitely used to. But anyways, let's get into this "Is (BLANK) Cruelty Free?"
The criteria I use to determine if a brand is cruelty free are the following:
- Don't test finished products or ingredients on animals.
- Don't have suppliers who test on animals.
- Don't allow any third parties to test on animals on their behalf.
- Don't sell cosmetics in physical store in mainland China.
- Don't test on animals where required by law.
This is the animal testing policy they share on their website:
When reaching out to Smashbox, this was the response that I received, which seems like a blanket statement they've sent to others so take from that what you will:
At A Glance
- Finished products tested on animals: No
- Ingredients tested on animals: No
- Third party animal testing: No
- Tested on animals where required by law: No
- Sold in mainland China: No
- Certifications: PETA
- Parent company: Estée Lauder
- Parent company status: Not Cruelty Free
As they do check off on all the items I match against to consider them cruelty free, they are listed on the cruelty-free guides. However, I still find the response I got from them to be weird. Especially considering their response that nothing has changed when it did. Oh well. I'm going to let you make your own decisions on what you think about Smashbox. I just find that response shady. Yay for going cruelty free but you could at least acknowledge that you weren't for a time being. You can find their products in many locations including Sephora and Ulta.