There’s a wide selection of brands at Ulta from high end to drugstore and figuring out what is cruelty-free when you go into the store or shop online can seem daunting. Some of the brands are certified by the Leaping Bunny. Those that aren’t can be found on PETA, and I’ve personally verified their animal testing policies by e-mail to make sure they don’t test on animals at any point during production.

The list below is constantly updated. More brands will be added as I get in touch with the companies.

Cruelty-free Brands

  • ABBA Pure Performance Hair Care – Though they are cruetly-free, their parent company is not.
  • AG Hair
  • Anastasia Beverly Hills
  • Andalou Naturals
  • Ardell
  • BareMinerals - Owned By Shiseido who is not cruelty-free
  • Becca - Owned By Estee Lauder who is not cruelty-free
  • Burt’s Bees - Owned By Clorox who is not cruelty-free
  • Butter London
  • Buxom - Owned By Shiseido who is not cruelty-free
  • Cargo
  • Carol’s Daughter - Owned By L’Oreal who is not cruelty-free
  • Catrice
  • China Glaze
  • CLEAN perfume
  • Derma E
  • Dermadoctor
  • Dermalogica - Owned by Unilever who is not cruelty-free
  • DevaCurl
  • Drybar
  • Essence
  • First Aid Beauty
  • Hask
  • IT Cosmetics - Owned By L’Oreal who is not cruelty-free
  • It’s A 10
  • Japonesque
  • John Masters Organics
  • Juice Beauty
  • Julep
  • Kenra
  • Le Couvent Des Minimes
  • Mario Badescu
  • Michael Todd
  • Murad - Owned By Unilever who is not cruelty-free
  • Nip + Fab
  • Nubian Heritage
  • NYX - Owned by L’Oreal who is not cruelty-free
  • Olivella
  • Orly
  • Pacifica
  • Paul Mitchell
  • Perfekt
  • Physicians Formula
  • Pravana
  • PUR Cosmetics
  • Pureology - Owned By L’Oreal who is not cruelty-free
  • Rodial
  • Seche
  • SheaMoisture
  • Stila
  • Tarte - Owned by Kose who is not cruelty-free
  • The Body Shop - Owned By L’Oreal who is not cruelty-free
  • Too Faced - Owned By Estee Lauder who is not cruelty-free
  • Tree Hut
  • Ulta Beauty
  • Urban Decay - Owned by L’Oreal who is not cruelty-free
  • Whish
  • Yes To
  • Zoya

Please leave me your thoughts, and don’t hesitate to bring up any brands I might have overlooked.