Comparing Tarte NEW Face Tape Foundation to Original Shape Tape Matte Foundation

Comparing Tarte NEW Face Tape Foundation to Original Shape Tape Matte Foundation

After last year's failure of a foundation launch by Tarte, they went on the wayside for most influencers. From a terrible shade range for both formulas and repackaging a foundation and claiming it as being new in that same launch. This flop also came with the excuse that they didn't release darker shades because these were the "winter shades" and the darker ones came later in the summer. No one bought that and canceled them. To start off the year of 2019 they released a new foundation called Face Tape, which includes 50 shades ranging from very fair to very deep. The Face Tape foundation is supposed to be the remastered version of the Matte Shape Tape Foundation, and both were inspired by their iconic shape tape concealer. Their slogan for this release was: "You asked, we listened." A bit late to be honest, as I mentioned they did expand the original range but at that point everyone had started looking for dupes of the concealer so they had alternatives to that. And stopped talking about their products.…

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